Audience

 

-          ‘How do people make sense of and give meaning to cultural products?’

-          Keep your audience in mind throughout the creation of your product

Targeting an Audience

-          Various films and artists will be aimed at different target audiences

-          They do this through researching what the market wants to see, and therefore how to market films and promotional material

How?

   -          Surveys

   -          Polls

   -          Focus groups

   -          Questionnaires

   -          Blogs

   -          Social networking tools


-         Sharing ideas, images and films to gain feedback from the target audience

-         Talking to people- set up test screenings to see an audience’s reaction and also to show plans for film and see what people think of it

Differences in Audience

-          Upbringing

-          Lifestyle

-          Culture

-          Attitudes

-          Education

-          Emotions

-          Knowledge

-          Expectations